The PREsell Concept - How Do You Build That Trust?
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It?s all about perception, and perception is different things to different people. I can almost assure you that your perception of yourself or your business is not always the same perception to others. You may think that you are trustworthy and genuine, but your visitors and potential customers could think differently. You never know what they think until they send you an email, or they buy. You could also ask them. In addition, I encourage you to ask them. It?s the direct approach, and many people respect that. By being direct, you also give the impression of being forward, and possibly truthful. There is your first lesson in building trust.

If I had to say what I felt were the two biggest tools to building trust, I?d have to say they were honesty and consistency. Keep something in mind though; honesty is flat out honesty. That doesn?t mean that you make up stories to sway them your way. That is not ethical business, and using any underhanded practices and dishonesty in applying the PREsell concept is not advised. Why? Truth is always revealed over time. Eventually it always comes out. So if your relationship was false from the beginning, it will be uncovered for the falsity it becomes, and you will have nothing in the end. More than likely, you will have done even more damage to your business as the result.

Honesty deals with provable facts. It is not something that we pull out of thin air, nor is it something that only we perceive is fact. In order for it to be honest, it must be provable. If you can?t prove it, then don?t say it. It?s that simple. For anything that you say or do, or any claim that you make, you should have substantiating proof to back it up. Whether that proof is documented, certified, or common knowledge mainstream, it must be credible to be believed.

I can?t stress enough the importance of delivering on your promises and claims. Have you ever wondered to a site where they offer you the chance of a home based business, free, and you?ll make money overnight? They usually build those up pretty well don?t they? The problem is, anyone with any business knowledge knows that an overnight success story is something that only happens in RARE occasions. How many such sites or ads have you seen in your lifetime? Do you still keep chasing after them anymore? How honest do you feel these sites or ads were when they presented you with the information? Understand where I am going with this? Bottom line is this; you must have proof to back yourself up, especially when you make outrageous claims. If not, then you have no credibility and no trust from your potential customer.

Consistency is another issue. Consistency is simply doing what you say you are going to do. Consistency is established when you do it every time; not just some of the time. It also encompasses links and information on a website or newsletters, and whether those links and information deliver exactly what they say they will deliver. There is no half way with this. You must do it all the time and every time. If someone tells me that, in their website or an email ad, they are going to show me how to make $1,000.00 a month, then I expect them to do exactly that. In addition, what usually happens when you follow that link? You are hit with a sales pitch trying to get you to buy the information right? Worse yet, they send you an email trying to get you to buy the information too. Problem is, they never tell you up front that the information they were talking about is going to cost you a fee. How does it make you feel when it happens? Do you want your potential customers to feel the same way?

As time goes by, web surfers are being conditioned to not click on things. The problem is, nobody seems to notice this fact. They keep on practicing the same shady marketing tactics that get them their short-term gains, but in the end; it is going to cost them long term sustained growth. This is why I am stressing the importance of PREsell, honesty, and consistency. If you establish these practices now, then your visitors will be more open to the programs you suggest. They will not be as hesitant to click. In addition, you will set yourself apart from the others that take advantage of people to make a living, instead of helping people to make their living. It is a known fact. Help enough people to make their lives better and you will reap great rewards. Help them solve their problems, and help enough of them accomplish that, and you will grow rich. Not only in monetary gains, but also in personal satisfaction through the lives you have been able to touch.

Free information is also another way to accomplish the trusting relationship that PREsell requires to make your potential customers act. Why do you think that Sanders Consultation Group Plus produces these articles? First is because we want to help those less fortunate. We know what it?s like to struggle and build a website. We know how hard it is to struggle through marketing. We know how expensive it is to design a site, host it, market it, and update it. We have been where you are. We have learned what works and what doesn?t. To do our part to try to make the world a better place to live, we offer our knowledge FREELY in these articles. Through reading them, you will find a roadmap to help you get to where you want to be. We charge nothing for this. We know that there are those that will not want to do all the work. For those people, we are available to do the work for them. For you "do it yourselfers" these articles tell you exactly how we did things to get where we are.

What else do these articles accomplish? They help to establish trust. The more you read on our articles, the more you will see our sincerity. The more you see our sincerity, the more susceptible you will become to our promotions. Why? We are honest. You will come to learn that we will deliver exactly what we tell you we will deliver to you. We will deliver it every time, not here and there, but every time. You will know the up front costs associated with that delivery. In addition, you will come to see that we only offer or recommend reputable, high quality, established, and dependable products and services. We do this by not taking advantage of our visitor?s trust. We have programs in place to handle complaints quickly, and remove associations with those that are contrary to our code of ethics. It isn?t always an easy road, but to us, it?s the right road. Nevertheless, you will learn these things as you continue to read more articles from us. And these last paragraphs just about sum up the PREsell concept.

About the Author

James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and website designer since 1997. He has also been involved in self employment ventures since 1992. He is presently a contributing author of NewbieHangout, and has been published through WebProNews and 4Rankings.com. His writing is targeted to webmasters, would be webmasters, website designers, would be website designers, self employed, or those researching information looking for solutions to questions associated with design, business operations, and promotion today. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self employed people achieve their goals in today's competitive global market. You can subscribe to his free newsletters at SCGP - Newsletter.